Coppertone "Booth"

Coppertone wanted to engage with sun lovers in a new way. So we created a unique experience: the Coppertone DermaPhoto Booth. People jumped in the booth, then in a flash out popped their UV dermaphoto that revealed hidden sun damage. Then we recommended Coppertone products that would protect and heal their skin. The result? People took a shine to the Booth. Coppertone Ultraguard sales increased 9.8% and Coppertone Sport sales increased 24.9%.
The campaign was launched with teaser ads that appeared around beaches.
 
 
Booths appeared everywhere from the beach to CVS, Walgreensand Wal-Mart. Matt Lauer popped into one on the Today Show.
A suncare app was developed that included Booth locations, UV alerts and an alarm to remind you to reapply to sunscreen. A partnership with Google Maps showed booth locations across the country.
 
The Booth was also supported with TV and interactive online banners.
 
 

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