Coppertone wanted to engage with sun lovers in a new way. So we created a unique experience: the Coppertone DermaPhoto Booth. People jumped in the booth, then in a flash out popped their UV dermaphoto that revealed hidden sun damage. Then we recommended Coppertone products that would protect and heal their skin. The result? People took a shine to the Booth. Coppertone Ultraguard sales increased 9.8% and Coppertone Sport sales increased 24.9%.