Lord Howe Tourism

Lord Howe is an idyllic island off the coast of Australia. To advertise this magical place we took a targeted approach; exclusive travel magazines and an iphone app that plays off the island's unique qualities.
 
The creative idea was to show how unspoiled the island is. So firstly we wrote letters to companies and institutions you wouldn’t want to see on Lord Howe, asking whether they were there. We then published the companies replies - and our response - in travel magazines. (Click to read the replies.)
 "Unfortunately, we do not currently have a McDonald's located on Lord Howe Island Australia."
 "The California Department of Corrections at San Quentin State Prison has no intention or future plans to transport any of our prisoners to Lord Howe Island Australia."
"With regard to your request about a floating casino on or near Lord Howe Island, I am disapointed to tell you that we do not operate such a facility."
To continue the "unspoilt' theme we designed an app that plays off the Around Me app.

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