Lord Howe is an idyllic island off the coast of Australia. To advertise this magical place we took a targeted approach; exclusive travel magazines and an iphone app that plays off the island's unique qualities.
The creative idea was to show how unspoiled the island is. So firstly we wrote letters to companies and institutions you wouldn’t want to see on Lord Howe, asking whether they were there. We then published the companies replies - and our response - in travel magazines. (Click to read the replies.)