RSPCA

A  few years back Tamagotchi toys -  a virtual pet  -  were popular. Australian kids embraced the craze, sometimes neglecting to care for their own pets.
At the same time the RSPC wanted a campaign that ran before Christmas. It was to address the issue that real puppies were given as Christmas presents,  and then abandoned or killed once the novelty of the new "toy" wore off.
We used the popularity of the Tamagotchi toy to remind people that real pets aren't toy


You may also like

Always #likeagirl
2014
Blues Society
2012
Jeans for Genes
2012
Lord Howe Tourism
2012
Stuttering Foundation
2012
Triscuit
2012
ESPN
2014
VESIcare "Pipe People"
2012
NIKE - Short film
2012
MTV
2012
Back to Top